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WaveShape is a hard-core original workout regimen designed to get you bikini or boardshort ready. In 2013, Anna Jerstrom, Owner/Founder of surf-ready swimwear brand Calavera tapped celebrity fitness expert and fellow surfer Adam Rosante, Creator of The People’s Bootcamp, to design a workout that would enhance their performance and get them in "wave shape". The result was a high-intensity, 45-minute full-body workout designed to create a slim-yet-strong surfer’s body, build explosive power, increase total body strength, skyrocket endurance, improve flexibility, and boost confidence. WaveShape was originally launched as a one month program in 2013 with thousands of people from all over the world joining Adam and the Calavera Girls for the challenge.
Due to popular demand, Adam and the girls have expanded the program to bring you WaveShape 2.0, including 12 brand new videos in three categories: endurance, power and core. A subscription to WaveShape 2.0 includes a personalized progress and reward program, giveaways and advise and tips from Adam and the Calavera Girls, who are all regularly doing the workouts, leaving sweat on the floor just like you. "This workout caters to all types of athletes regardless of fitness level," says Adam Rosante. "It takes the multi-dimensional movement patterns used in surfing to boost functional strength and endurance that works on the waves and builds a tight, toned body that looks great on shore."
"Whether you’re seeking the strength and agility to excel in the water, or want to create the long, lean shape of a surfer’s physique, the workout Adam created for us will help you achieve your goals," says Anna Jerstrom. "You’ll look and feel great, and you certainly don’t need to be a surfer to benefit from the results."
Adam Rosante serves simple, yet ridiculously effective fitness, nutrition and life advice with a sense of humor. He's known for his the unique ability to make complicated and overwhelming information remarkably less so. That’s why real people turn to him again and again to get in shape and live healthy, active, inspired lives.
Named one of the sexiest trainers in the country by SELF magazine and one of the six hottest trainers to watch in 2014 by DETAILS, Adam has become a fixture in magazines, TV shows and blogs, but is as easy going and accessible as one of your crazy best friends.
In 2012, he founded The People’s Bootcamp, a pay-what-you-can fitness brand that is often referred to as the hardest workout in New York and that ELLE magazine calls "a populist antidote to the tyranny of $35 spin sessions.” It led Well+Good to dub him “the city’s very own fitness Che."
In 2013 he went on The Today Show for the first time and taught Kathie Lee and Hoda a radically effective workout using… wine. It showed more than 2 million viewers that you don’t have to take yourself so seriously or live a boring, restrictive life for it to be a healthy one.
Random House will release his first book, an easy-to-follow 6-week fitness, diet and lifestyle program, later this year.
He was just named brand ambassador for Target's wildly popular C9 fitness apparel line.
Raised in Sweden, Calavera's founder Anna Jerstrom wasn’t exactly born into one of the world's great surfing destinations. After nearly a decade of working in the intensely demanding international investment banking environment, the Nordic beauty found herself dreaming of fleeing the stifling office atmosphere to attend a surf camp in Costa Rica. Once she got a taste of surfing, she was hooked.
"It's like finding the love of your life" says Anna of her transformative experience. A decision was made: she promptly quit her job, packed her bags, and moved full-time to the surfing destination, intent on mastering the sport.
Facing the swimwear issues every woman grapples with — tops and bottoms that won't stay put, exacerbated by the demands of surfing — she created Calavera: performance swimwear for women that can handle the most rigorous environments, yet is feminine and flattering enough for the most relaxed.
Anna's story has resonated with many-a-keen water women and has been reported in The Entrepreneur Magazine, Elle.com and Financial Times to name a few. Her swimwear has been featured in national publications such as Shape Magazine and Fitness Magazine.
Born and raised in the UK, Evie Johnstone was introduced to surfing by her dad at an early age. At the age of 17, she ditched the wetsuit and the cold water off of the coast of England to pursue her love for surfing in the tropical waters of Costa Rica.
In 2012 she returned briefly to England to compete for the title of UK’s number one surfer – and won. Evie also runs a surf travel business in Costa Rica and writes a blog about her life as a sufer. She gives regular fitness advice in Surfgirl Magazine and had been featured in Women Surf Style Magazine and Intel’s advertising campaign.
Born and raised in England, Nancy Dixon has spent the past 7 years in Costa Rica, building her Surf Adventure business Rica Surf. She is a qualified surf instructor and spends most of her days in the water helping hundreds of people discover surfing in both Costa Rica and Florida. Nancy also has her ISSA personal trainer certificate and helps her clients stay fit both in and out of the water.
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